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Showing posts from October, 2013

2013 Lincoln MKZ Full Line First Test - A Closer Look

It's no secret that Lincoln has been struggling lately to establish itself as a serious luxury brand, often being criticized of not differentiating itself enough from its parent, mainstream company, Ford. Motor Trend's most recent test of the MKZ line-up is in line with all recent Lincoln reviews. I think part of the problem is with the reviews, though, not Lincoln and its offerings. Let's look at this latest review.

You don't need to read a whole lot to notice the problem (2013 Lincoln MKZ Full Line First Test - Motor Trend). In fact, you only need to read past the first couple of lines. They said that the Lincoln MKZ has changed things but is it good enough to be more than "Ford-Plus? That's still a tough case to make, when given all the data." Notice the problem? The problem is the data. Or rather, using data.
Over the years, performance figures have become a huge factor in judging a luxury car. So huge, in fact, that the vast majority of the article …